I have made my first big mistake as an Internet-focused record label. I’m sure that there will be plenty more, but this is my first.

I started this blog for Cara Austin using a blog tool called “Tumblr.”

If you’re at http://blog.caraaustin.com, you’re using Tumblr right now. Tumblr is AWESOME in the way that it looks, how easy it is to set up, and the way that it lets you create posts. But the problem with Tumblr is that search engines (like Google) aren’t really picking up the posts that I make here and listing them. So if random people search for terms like “Most awesome female rockstar ever” in Google, they’re not finding Cara Austin.

This is a problem, don’t you think?

So I’m going to make a move. It will likely take a month or so to transition off of Tumblr to a different blogging platform, but I’ll let you know when it happens. Stay tuned.